Short answer: customization + engineering + installation + dealer model.

Pricing includes:

• in-home assessment.
• upgrades if applicable.
• straight rail manufacturing and shipping.
• professional installation.
• warranty.

• Their rail is designed to maximize open stair space
• The Elan model installs closer to the wall than most stairlifts
• Typically ~10–14 inches from the wall when folded
• Seat/footrest fold up when not in use to reduce obstruction

We stock the Bruno Elan straight stairlift. Typical installation times can vary but can be installed within days to ~1 week.

If custom options are required then lead times will change to ~2 to 3 weeks.

Bruno uses a battery-powered system with a plug-in charger.

• Runs on two 12V batteries.
• Charges continuously when parked.
• Charger plugs into a standard 110V household outlet.
• Works during power outages (typically 10–15 trips)
• No dedicated electrical circuit required

Compared to direct-to-consumer brands, Bruno is generally considered strong on service infrastructure.

• Annual maintenance (recommended).
• Inspection, cleaning, lubrication.
• Limited lifetime warranty (on major components).
• Dealer based model = Faster local service and more accountability
• 24/7 on-call service